Developing a Web Site Optimized for Google

Objectives

To provide the knowledge and skills required to prepare your site sot that it can be efficiently indexed by the principal search engines, in order to improve the exposure of your business and its products and services on the Internet.

Targeted audience

Anyone responsible for creating or managing a web site.

Content

• Implementing a web site marketing strategy: targeting the audience, choosing keywords, modifying the HTML markup, and checking your ranking
• Search engines and directories: principles of operation, automatic vs. manual indexing and Web robots
• How the search engines determine rankings: criteria internal and external to the page
• Improving rankings by exchanging hyperlinks
• Identifying the factors that impede reference linking
• Tips and techniques for optimizing your site for search engines (SEO)
• Introduction to Google webmaster tools
• Creation of XML site plans (originally Google sitemaps) to promote page discovery
• Other means of promoting a Website