Managing newsletters with MailChimp

Objectives

The objective of this course is to be able to describe how MailChimp works to create and manage an audience, configure an email template, prepare a campaign, send it, and analyze the results.

Targeted audience

This course is intended for marketing professionals, small business owners, website managers, and anyone looking to create, manage, and optimize email campaigns using MailChimp.

Content

• Create and configure an audience
• Add custom fields (merge tags)
• Import contacts into an audience
• Export audience data
• Manage general audience management forms
• Add groups and tags and create segments for sending
• Segment your audience for campaign sending
• Create a template using the new email builder
• Create, test, and send a campaign
• Analyze campaign results
• Create marketing automations
• Enable A/B testing